In the rapidly evolving marketing landscape, it’s critical for students to stay ahead of the curve by understanding the latest tools and techniques. One such tool gaining traction in digital marketing is online SMS reception. As a marketing student, this represents a new avenue for innovative and responsive marketing strategies. […]

The Importance of Knowing the Customer Journey As a marketer, one of your main goals is to understand your target audience and how they navigate through the customer journey. This journey is the path that a potential customer takes from the initial awareness of a product or service to the […]

The Exciting Journey to My Marketing Major During my freshman year in college, I was undecided about my major. However, after taking a few marketing courses, I knew that I had found my calling. Marketing is a constantly evolving field that requires creativity, analytical skills, and a great understanding of […]